I observed the popularity Live streaming increasing very fast in younger and corporate generations. Google also found this valuable segment and tuning to this channel for its wings to spread.

For those who dont know that YouTube live streamed the whole U2 concert from the Rose Bowl in Los Angeles, live on the band’s YouTube channel in last October.he event proved to be an amazing success with more than 10-million from around the world taking part, which is why Google is now considering live broadcasts first in mind, live sports streaming.

The brand’s video-sharing website, YouTube, will show 60 matches from the Indian Premier League (IPL), which starts in March and will feature stars such as England players Graeme Swann and Jonathan Trott.

Bruce Daisley, Google UK’s leader for YouTube and display, said: “We’re keen to see how the community will take to live sport. There’s a real interest in live events, so we’re excited.”

This will be another great move by Google. Lets see how this will help Youtube to fill gaps in broadcasting, but before we can expect a huge Cricket fans follows Youtube from India after this event.

Source: nexus404.com, brandrepublic.com